I recently heard a message at AuSSM by Kris Vallotton in which he made this stunningly simple observation:

Solutions to the world’s problems are only a thought away.

It’s true. Someone just needs to dream big enough! The same goes for design problems and objectives. Many companies and organizations find themselves stuck in a rut because they feel uncomfortable trying something new. What if it fails? I understand the feeling. There are no guarantees. Unfortunately, that very fear of failure is what keeps us from the experimentation and discovery that provide new solutions. In the very least, they help keep life interesting!

I’m all for keeping life interesting.

Design problems may not be on the same scale as world hunger, HIV or human trafficking—although they are undoubtedly necessary for shedding light on those issues—but oftentimes creativity is the missing ingredient needed to help organizations succeed.